Nesburg developed a design concept for a premium eyewear and sneaker store in the vibrant, alternative neighbourhood of Porta Ticinese in Milan.
Porta Ticinese is rich in history and culture. A melting pot of ancient churches, lazy parks, trattorias, boutiques and thought-provoking graffiti.
Nesburg drew from the stark contrast of urban grunge and high design in the city of Milan in the conceptual design of "Own the streets". Viral, concrete growth in the store obscures the lines between the floor and walls. The space invites the customer to explore, engage with and "climb" the space, leading to an engaging shopping experience.
CONTRIBUTORS
Janki Lathia | Shubhendra Singh
